Why should I hire a Gen-Z Voice Actor?
The most valuable part of any video game, commercial, or animation project are the professional voice actors who bring them to life. Creative projects need relatable and talented actors who know how to deliver real, relatable, conversational performances. Gen-Z voice actors have a wide range of tools that can really elevate your ideas to the next level either from a remote talent standpoint, maybe a new perspective, or bringing you closer with your target audience. The next time you’re hiring a voice actor, here are a few reasons why you should consider Gen-Z.
Digital Fluency as a Remote Talent
Working remotely has always had a sort of stigma to it, but in the past few years, it’s become way more common and easier for people to work together despite distance. For voice actors and other professionals, it’s more important than ever to work quickly and efficiently, and being a remote talent allows for crazy possibilities.
And don’t worry to any audio engineers reading, Gen-Z professionals are great with technology, and they understand how to overcome most if not any technical challenge. Who knew there were perks to being an iPad kid?
Gen-Z voice actors are adapting every day in today’s ever-changing digital world, they understand that your time is important and that a quick and efficient workflow is the key to making their clients happy.
Bringing a New Perspective
These days, creative projects need new ideas and fresh perspectives. The COVID-19 pandemic changed a lot about our world, and now more than ever, it’s important to have voice actors and professionals who can break away from tradition.
Gen-Z voice actors are amazing at improvising and thinking on their feet. They’re versatile, and they bring brand new ideas and concepts to any creative project. They’ve spent their entire lives growing up with Super Bowl ads, watching shows like Steven Universe, Teen Titans, Adventure Time, and playing some of the most infamous games on the market from Call of Duty to even Minecraft.
When you hire a Gen-Z voice actor, you’re hiring someone who can think outside of the box. Someone who has experience with countless advertising approaches, the person who always watches maybe one too many episodes before bed, and that friend who has to get every achievement in a video game.
Reaching YOUR Audience
Relatability is the most important part of any creative project and keeping the attention of your audience is difficult to do, especially in younger age groups. This makes for a tricky predicament as we’re tasked with basically getting the attention of a goldfish. So that begs the question…how DO you get the attention of a goldfish?
By using another goldfish!
Fish aside, Gen-Z work the same way as your online audience and they understand that you only have a few moments to catch their attention. By using a Gen-Z voice actor, you can bridge the gap, making for a more relatable and real experience. Audiences love to see themselves in the characters that they’re watching or listening to and Gen-Z voice actors can fit all kinds of roles.
That flexibility combined with their innate knowledge is yet another one of their strengths. They understand how to grab and hold the attention of an audience, and they know how to connect to watchers and listeners in their own unique way.
In Summary
When you’re looking for creative talent, you have to consider a lot of things. But as the world changes and audiences grow, choosing the right voice actor for the job is key. The next time you’re hiring for your creative project, consider the pros of hiring a Gen-Z voice actor, and enjoy the benefits of fresh, flexible, and relatable talent. If you’re interested in hiring an actor with these qualities, reach out to me so we can work together on your next voiceover project! Feel free to visit my Contact Page or email me at voice@hunterguidroz.com.
